Operational Effectiveness

“No plan survives first contact with the enemy” – Carl von Clausewitz, 19th century military strategist.

“Everybody has a plan until they get punched in the face” – Mike Tyson

The importance of execution and implementation can be undervalued once the strategic work is done. Pressure from management usually wants to see good ideas in action in the shortest possible timeframe. However, well intentioned strategies and programs can fail to produce their intended results because of serious flaws in implementation and delivery. The operational factors we will work with you on are:

  1. Sales force effectiveness – this is about right sales people, right territories, and structured to lower cost to your business while maximising sales.
  2. Training – review, change or implement training programs that deliver an impact right through from merchant to consumer.
  3. Communication – working effectively with your channels to market means a constant conversation with people who influence your products.

We help you get the best from your innovation by paying attention to the detail of effective operational execution, implementation, and flexibility at all times.