Our Principal

Simon Docherty – Founder and Director

Simon’s 25 years of business experience spans senior management roles in global companies, to bootstrapping his own startup companies.

The common thread of learning throughout his career has been how best to understand the customer, and deliver what they are looking for, where their attention is.

Simon brings a deep insight into what works for consumers and merchants. His business experience delivers an effective combination of the right technology, powerful consumer programs, and outstanding execution.

Simon’s approach to business is always about adding value, and making sure great execution produces results.


Simon Docherty