Our Principal

Simon Docherty – Managing Director

Simon has over 18 years experience at senior management level in global companies; including Coca-Cola Amatil, Vodafone, and Euronet Worldwide. Simon’s experience is centred on the Australian market but brings international insight from time spent working in markets as diverse as India, Singapore, Indonesia, UK, US and New Zealand. While an experienced corporate executive Simon has also worked extensively in startups and upstarts, most recently launching an online company in the event management space.

Simon’s key industry experience is in payments technology, telecommunications, and FMCG. In each of these industries Simon was highly successful at executing in the retail environment. The reason for Simon’s success was a combination of the right technology with effective sales and marketing strategies that drove consumer engagement and resulted in continual sales growth. This has allowed Simon to work with a broad cross section of retailers and retail channels throughout his career.

Simon’s depth of experience comes from working with and understanding blue chip companies – including retailers such as News Limited, Woolworths Group, Coles Group, David Jones, Caltex, BP, JB Hi-Fi and Metcash. As well as technology rich companies such as Customers ATM, Tabcorp, firstpoint payments, getinform.com and pleezpay.com.

Simon brings a deep insight into what works for consumers and merchants. His business experience delivers an effective combination of the right technology, powerful consumer engagement programs, and outstanding execution. Simon’s approach is not about telling you how to run your business, it’s about making sure your efforts produce results.


View Simon  Docherty's profile on LinkedIn