The term “one size fits all” is quickly becoming a turn off for consumers in a world where data availability is personalizing our every experience. It’s the old corner café mantra “know each of your customers by name”, but in operation for big business. Where before businesses with large customer numbers may not have had the …
Do you take your breakfast to work or buy it on the way in and eat it at your desk? Is the first thing you do when you get to work to check your Facebook/Linkedin or spend time checking the local news website? In my experience both of these activities are common practise in the …
I once heard of a senior manager in a business who, when meeting a new hire into the business welcomed her, pledged his support when she needed it and then said, “Come back to me in a week and answer this question: how will you know you’ve succeeded this year?” It occurred to me that …
“An intractable problem solved with a bold stroke” – Legend has it the untie-able Gordian knot, an ancient riddle, was solved by one of history’s iconic leaders, Alexander the Great. At just 30 years of age Alexander the Great commanded one of the largest empire’s in ancient history, stretching from the Ionian Sea on the …
The emerging payments market is fragmenting into a number of exciting new areas, such as NFC, mobile payments, Google Wallet, and a variety of online experiences. While many people are focused on getting the technology right for an eager consumer, one of the key questions to consider with any of these emerging payments is who …
Read more “The importance of owning the customer for payments”
It’s obvious to say that most established businesses are good at what they do. They understand their product or service, they understand their market, they understand their competitors, and they understand their customer. So why do so many businesses reach a stage in their growth lifecycle where they stagnate, or get trapped in their niche? …
As humans we like to quantify our world as a way of making sense of it, and to cope with change. One way of quantifying our world is to break it into easily understandable stages of time. e.g; the Stone Age, the Ice Age, the Industrial Age, the Information Age, etc. We are currently living …