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Is your Strategy really just a plan?

As a word, a concept and an ideology, “strategy” suffers from overuse and little real understanding. I’m sure your business has a defined sales strategy, probably also a marketing strategy (possibly linked to the sales strategy), and may even have an operational and IT strategy as well. However, when most businesses embark on defining a […]

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Surprise and delight is important

As humans we like to quantify our world as a way of making sense of it, and to cope with change. One way of quantifying our world is to break it into easily understandable stages of time. e.g; the Stone Age, the Ice Age, the Industrial Age, the Information Age, etc. We are currently living […]

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